Capture contacts, add visiting protocols and target product campaigns: Sales and marketing of the bilstein group do all this in one system. Account managers and marketing managers can be stored directly in the tool and tasks can be delegated to employees. Since the globally active medium-sized company introduced a globally uniform CRM, sales processes have become more efficient and sales and marketing collaborate closely.
The local subsidiaries of the bilstein group often managed important customer data in a decentralised manner, which made it impossible to have a uniform view of customers. The result: inefficient sales processes and no centralized access to customers and figures for targeted marketing.
The enterprise group installed the Salesforce Sales and Marketing Cloud together with Telekom. Employees now record customer data and the communication process between sales and customers in a flexible, cloud-based CRM system.
The common data base for all customers and contact persons enables cross-departmental and cross-country collaboration. Sales and marketing benefited from the unified view of customers and work together more efficiently and transparently.
With 21 subsidiaries and representatives in more than 170 countries, Ferdinand Bilstein GmbH + Co. KG is one of the world’s leading manufacturer-independent suppliers of automotive spare parts. Founded in 1844, the seventh-generation family-run company offers more than 60,000 different spare parts for professional vehicle repair. The manufacturer and supplier combines the well-known product brands febi, SWAG and Blue Print under the umbrella of the bilstein group.