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heine

The Heart of the Shop beats – thanks to HCL Commerce

Since its founding in 1951, Heinrich Heine GmbH has continuously evolved from a classic catalog mail order company to a multi-channel company with a strong online focus. Since 1996, the focus has been on expanding the e-commerce business. Today, heine is a thoroughly feminine fashion brand, with inspiring furnishing ideas complementing the range. A lot has also happened in the area of store systems. In addition to the constant expansion and updating of the product range, the demands on the customer experience are becoming ever higher, as are the technological requirements in terms of performance, expansion options, reliability. In T-Systems MMS, heine has brought on board a partner that addresses these requirements and supports the ever-increasing shift to online retailing with the integration and support of a high-performance store solution.


Customer Benefits


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New webshop including many expansion options due to Kubernetes infrastructure

Checkmark for the benefit of our customers

Shop connection to the existing ERP-system including website search and notepad function

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Integration of product data via data feeds by means of data feeds to various price searching tools

Nicole Franke, Managing Director Services

„Having the new IBM system means we have reliable basic software that can be conveniently expanded. Thanks to T-Systems MMS, the changeover to the new system went smoothly. The open communication helped us considerably with the implementation and we are looking forward to future projects.“

 

 

Reference overview


Task

Task

The existing shop system was outdated and no longer supported by the provider - an improvement of stability and performance was desired.

Solution

Solution

The change from the existing Internet store system to IBM WebSphere Commerce v7, which was migrated to HCL Commerce v9 during the project.

Benefits

Result

The cloud-enabled e-commerce solution can now due to Kubernetes infrastructure deploy and manage container applications. An extensive website search including notepad function has been integrated.

  • Requirements

    Implementation of a new Shop-System

    heine is a provider of the latest fashion and inspiring furnishing ideas with an e-commerce concept on various channels. A reliable and powerful shop system that can adapt to the constantly evolving requirements is essential for this purpose. After the existing Intershop store system was no longer supported by the provider, it was already at the start of the project in 2013 clear that a new basic software had to be introduced.
    In addition to improved stability and performance, it was important to create a cloud-capable solution based on a Kubernetes infrastructure to enable further system migrations. An extensive website search and a notepad function additionally increase the customer experience.

  • Solution

    Expandable and cloud-enabled e-commerce solution

    The choice of infrastructure quickly and clearly turned to IBM's Commerce solution, which in the course of the project has already been migrated from the IBM WebSphere Commerce v7 version to the HCL Commerce v9 version. This solution offers many possibilities to extend the system with additional components. For example, in order to optimize the customer experience, an extensive website search function, a connection to various price search engines, and a convenient notepad function have already been introduced.

  • Benefit

    High performance, optimal customer benefit

    The new shop system is reliable, high-performing and, thanks to the Kubernetes infrastructure, capable of maximum expansion. With this solution, heine is ideally equipped to meet the constantly changing demands on the store and to achieve a high level of customer satisfaction. Due to the new infrastructure, further systems can be migrated without any problems, and further country roll-outs are also possible.

About heine

heine is a distinctly feminine fashion brand and was founded in 1951 by Karl Heinrich Heine in Karlsruhe. In addition to Germany, heine is also represented in Austria, Switzerland, France and the Netherlands. Around 350 people are currently employed at the company's headquarters in Karlsruhe. The highly frequented online store offers over 15,000 products from the fashion and living sectors.
Since December 2019, heine has been a brand of the Witt Group, an Otto Group company. The Otto Group is the largest retailer for fashion and lifestyle in Europe with the end consumer (B2C).



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