Modern, responsive and user-friendly - this is how the new online presence of Stadtwerke Rostock AG, developed by T-Systems MMS, presents itself.
Individual customer journeys were designed for the various target groups and implemented in the online presence. This makes it easy for users to find the information they need or order the products they want. If the user is a customer of the public utility company, the typical administrative tasks can be carried out conveniently in the self-service area.
A powerful CMS and the modular system give the employees of Stadtwerke Rostock the possibility to adapt the online presence quickly and flexibly to the requirements of the market.
With its new online presence, Stadtwerke Rostock has a powerful tool for acquiring new customers and retaining existing ones. It is therefore possible to display target group-specific campaigns via the website and measure their success via the integrated tracking system. With the help of function modules such as the integrated A/B testing, the effectiveness of the customer approach can be measured and the website optimized. Structure and content in the content management system can be freely configured by the municipal utility editor and tailored to the target group. The self-service portal is seamlessly integrated into the website and, in addition to administrative tasks, allows customers to view consumption data or optimize their tariffs. Due to targeted search engine optimization, the online presence of Stadtwerke Rostock is also easy to find via search engines.
Stadtwerke Rostock AG is a regional energy service provider that not only provides heat, electricity and natural gas, but also offers e-mobility services and fiber optic connections. In particular, areas such as e-mobility and sustainability are major innovation topics at Stadtwerke Rostock.